经典好书《Confessions of an Advertising Man》读书内容简介:传奇人物，他一手创立了奥美广告公司，开启了现代广告业的新纪元。他确立了奥美这个品牌，启蒙了对消费者研究的运用，同时创造出一种崭新的广告文化。奥格威早年做过厨师、炊具推销员，后移居美国，在乔治·盖洛普博士的受众研究所担任助理调查指导。二战...详情

经典好书《The Sense of an Ending》读书内容简介: Booker PrizeBy an acclaimed writer at the height of his powers, The Sense of an Ending extends a streak of extraord...详情

经典好书《The Theory of Corporate Finance》读书内容简介:have seen great theoretical and empirical advances in the field of corporate finance. Whereas, once the subject addressed mai...详情

经典好书《The Remains of the Day》读书内容简介: is a profoundly compelling portrait of the perfect English butler and of his fading, insular world postwar England. At the e...详情

经典好书《Technical Analysis of Stock Trends》读书内容简介: Stock Trends" was the first book to produce a methodology for interpreting the predictable behavior of investors and markets...详情

经典好书《Eight Day of Creation》读书内容简介:nally published 25 years ago and now reprinted with a new Afterword by the author on how he came to write the book, Judson te...详情

经典好书《The House of Mirth》读书内容简介:or of The Age of Innocence--a black comedy about vast wealth and a woman who can define herself only through the perceptions ...详情

经典好书《Three Thousand Years of Chinese Painting》读书内容简介:at: seldom is an art history--much less an ambitious, 400-page chronicle of one of the great cultural achievements of the las...详情

经典好书《Journey to the Center of the Earth》读书内容简介:h-century French literature, this science fiction tale delves into the depths of the Earth, and by so doing, reveals the stag...详情

经典好书《Principles of Computer System Design》读书内容简介:examines, and illustrates fundamental concepts in computer system design that are common across operating systems, networks, ...详情