Seducing the Subconscious读书介绍

广告,marketing,社会学,人类学,

Heath, Robert      ISBN:9780470974889    原作名/别名:《》

Seducing the Subconscious摘要

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

作者简介

罗伯特•希思（Robert Heath）

英国巴斯大学管理学院教授，资深广告学研究者

著有畅销专著《广告的隐形力量》

他于1999年提出了低注意力处理理论,解释了广告对我们低水平的关注的影响。

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