经典好书《Rational Choice in an Uncertain World》读书内容简介:of "Rational Choice in an Uncertain World", the authors compare the basic principles of rationality with actual behavior in m...详情

经典好书《Confessions of an Advertising Man》读书内容简介:传奇人物，他一手创立了奥美广告公司，开启了现代广告业的新纪元。他确立了奥美这个品牌，启蒙了对消费者研究的运用，同时创造出一种崭新的广告文化。奥格威早年做过厨师、炊具推销员，后移居美国，在乔治·盖洛普博士的受众研究所担任助理调查指导。二战...详情

经典好书《The Sense of an Ending》读书内容简介: Booker PrizeBy an acclaimed writer at the height of his powers, The Sense of an Ending extends a streak of extraord...详情

经典好书《An Introduction to Statistical Learning》读书内容简介:tistical Learning provides an accessible overview of the field of statistical learning, an essential toolset for making sense...详情

经典好书《An Intermediate Greek-English Lexicon》读书内容简介:e world's most authoritative dictionary of ancient Greek is based on the 1883 revision. It includes some discussion of word u...详情

经典好书《An Introduction to the Study of Experimental Medicine》读书内容简介:presentation of the basic principles of scientific research from the great French physiologist whose contributions in the 19t...详情

经典好书《An Introduction to Political Philosophy》读书内容简介: 作者简介详情

经典好书《An Introduction to Film Studies》读书内容简介:，东伦敦大学电影学高级讲师，教授从本科到研究生的一系列课程，学术研究的重点包括性别与电影以及剧本创作。她是威尔士联合教育委员会媒体研究专业的监审员，近两年在加州大学洛杉矶分校研究剧本创作学并供职于洛杉矶电影界。关于本书其他撰稿人的情况，请见书中专页的...详情

经典好书《Greek Papyri : An Introduction, 2nd. ed》读书内容简介: 作者简介详情

经典好书《An Even More Beautiful Lie》读书内容简介:u Keiichiro notices a young man leaving his umbrella on the train, he runs after him to return it. In so doing, he ends up mi...详情