经典好书《Business Stripped Bare》读书内容简介:Branson）维珍集团董事长，一位享誉全球的成功企业家、冒险家和商业偶像。他的自传《Virgin商业帝国》（Losing My Virginity），以及商业书籍《管他的，就去做吧》（Screw It, Let's Do...详情

经典好书《The Business of Culture》读书内容简介:th- to the mid-twentieth century, changes in mass media, transportation, and communication technologies provided unprecedente...详情

经典好书《American Business History: A Very Short Introduction》读书内容简介: century, it became common to describe the United States as a "business civilization." President Coolidge in 1925 said, "The ...详情

经典好书《The new business road test》读书内容简介:and a talented management team, but if you are fundamentally in a lousy business, you won't get the kind of results you would...详情

经典好书《The Business of Enlightenment》读书内容简介:even greater book is a rare event in publishing. Darnton's history of the "Encyclopedie" is such an occasion. The author expl...详情

经典好书《Filmmakers and Financing, Fifth Edition: Business Plans for Independents (平装)》读书内容简介: information in a concise, informative and unique format - with this book, the class section on financing films practically t...详情

经典好书《Monkey Business》读书内容简介:ss school students, Rolfe and Troob garnered job offers as junior associates at the elite Wall Street investment bank Donalds...详情

经典好书《Making Great Decisions in Business and Life》读书内容简介:derson）美国加利福尼亚州蒙特利海军研究生院经济学副教授，斯坦福大学胡佛研究所研究员。毕业于加州大学洛杉矶分校，在著名经济学家阿门•阿尔奇安、哈罗德•德姆塞茨、杰克•赫舒拉发、本•克莱因和山姆•皮尔茨曼的指导下，获得博士学位，并曾经...详情

经典好书《Understanding Business》读书内容简介:s" by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several edition...详情

经典好书《The Business of Choice》读书内容简介:ox），博达大桥广告公司（FCB）决策制定研究所的创立者和执行常委。博达大桥广告公司（FCB）是世界最早的广告公司之一，也是全球最早上市的广告公司之一，决策制定研究所是其中一个非常独特的机构，它把研究人类行为和人们如何做 选择的科学新发现拓展应用于市...详情