Designing for Growth 新书_图书内容介绍_剧情呢
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Designing for Growth读书介绍

类别 页数 译者 网友评分 年代 出版社
书籍 248页 2020 Columbia University Press
定价 出版日期 最近访问 访问指数
USD 29.95 2020-02-20 … 2020-07-23 … 28
主题/类型/题材/标签
设计,管理,Thinking,Business,设计方法,Design,Management,商业,
作者
Jeanne Liedtka      ISBN:9780231158381    原作名/别名:《》
内容和作者简介
Designing for Growth摘要

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straig...

作者简介

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

本书后续版本
未发行或暂未收录
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