Positioning: The Battle for Your Mind 新书_图书内容介绍_剧情呢
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Positioning: The Battle for Your Mind读书介绍

类别 页数 译者 网友评分 年代 出版社
书籍 None页 2020
定价 出版日期 最近访问 访问指数
15.00 2020-02-20 … 2020-07-09 … 83
主题/类型/题材/标签
Marketing,advertising,管理,社会学,StartupMarketing,金融,经济,杂著,
作者
无      ISBN:9780446347945    原作名/别名:《》
内容和作者简介
Positioning: The Battle for Your Mind摘要

Book Description “Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition ma...

作者简介

Book Description “Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking. --This text refers to the Hardcover edition. Book Info A guide to marketing and advertising strategy, reprinted from the 1980 classic, based on the fundamental notion that success is not about having the best product or service, but about planting the right idea in the customer's head and keeping it there. DLC: Positioning. --This text refers to the Hardcover edition. See all Editorial Reviews

本书后续版本
未发行或暂未收录
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