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The Innovator's Dilemma读书介绍

类别 页数 译者 网友评分 年代 出版社
书籍 320页 9.2 2020 Harper Paperbacks
定价 出版日期 最近访问 访问指数
CAD 22.99 2020-02-20 … 2020-06-29 … 46
主题/类型/题材/标签
商业,创新,innovation,创业,管理,Business,英文原版,startup,
作者
Clayton M. Christensen      ISBN:9780060521998    原作名/别名:《》
内容和作者简介
The Innovator's Dilemma摘要

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Book Description

In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate.

Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.

Find out:

* When it is right not to listen to customers.

* When to invest in developing lower-performance products that promise lower margins.

* When to pursue small markets at the expense of seemingly

larger and more lucrative ones.

Sharp, cogent, and provocative, The Innovator's Dilemma is one of the most talked-about books of our time -- and one no savvy manager or entrepreneur should be without.

Book Dimension

length: (cm)19.7                 width:(cm)13.5

作者简介

克莱顿•克里斯坦森:哈佛商学院教授,因其在企业创新方面的深入研究和独到见解,被尊称为“创新大师”。1997年,当《创新者的窘境》英文版出版时,克莱顿•克里斯坦森只是哈佛商学院的助理教授。而此书一出,就确立了他在创新技术管理领域的权威地位

本书后续版本
未发行或暂未收录
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