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The Power of Impossible Thinking读书介绍

类别 页数 译者 网友评分 年代 出版社
书籍 352页 2020 Wharton School Publishing
定价 出版日期 最近访问 访问指数
USD 19.99 2020-02-20 … 2020-03-19 … 51
主题/类型/题材/标签
thinking,思维,英文原版,学习,自我提高,社会心理学,self-help,
作者
Yoram (Jerry) Wind      ISBN:9780131877283    原作名/别名:《》
内容和作者简介
The Power of Impossible Thinking摘要

50,000 copies sold, now in paperback...If you can think impossible thoughts, then you can do impossible things!! * The power of change: create new thinking for new solutions! * Includes a new introduction demonstrating the "power of impossible thinking," plus access to exclusive book summary and authors' interview at the book's companion Web site. The Power of Impossible Thinking is about getting better at making sense of what's going on around you so you can make decisions that respond to reality, not inaccurate or obsolete models of the world. This bestseller reveals how mental models stand between you and the truth and how to transform them into your biggest advantage! Learn how to develop new ways of seeing, when to change to a new model, how to swap amongst a portfolio of models, how to understand complex environments and how to do "mind R and D," improving models through constant experimentation. Jerry Wind and Colin Crook review why it's so hard to change mental models and offer practical strategies for dismantling "hardened missile silos". Finally they show how to access models quickly through intuition, and assess the effectiveness of any mental model. Purchasers of this book gain access to audio summaries on a companion web site, along with a new half-hour interview with the authors.

作者简介

杰里·温德,沃顿商学院市场营销系主任,“沃顿商学院研究员计划”和沃顿商学院SEI高级管理研究中心创始人兼董事,享誉全球的营销专家。他撰写过20余部著作,包括《聚合销售》(Convergence Marketing)和《驾驭变化》(Driving Change)。

本书后续版本
未发行或暂未收录
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