Strategic Thinking for the Next Economy读书介绍

Cusumano, Michael A. (EDT)/ Markides, Constantinos C. (EDT)      ISBN:9780787957292    原作名/别名:《》

Strategic Thinking for the Next Economy摘要

From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest--and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A. Bartlett, Henry Mintzberg, Richard T. Pascale and C. K. Prahalad.

作者简介

迈克尔·库苏曼诺，MT斯隆管理学院斯隆管理评论知名教授，著名的竞争战略专家。

康斯坦丁诺斯·马凯斯，伦敦商学院战略管理和国际化管理教授、战略系主席。

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