Advertising读书介绍
| 类别 | 页数 | 译者 | 网友评分 | 年代 | 出版社 |
|---|---|---|---|---|---|
| 书籍 | 256页 | 2020 | W. W. Norton & Company |
| 定价 | 出版日期 | 最近访问 | 访问指数 |
|---|---|---|---|
| USD 60.00 | 2020-02-20 … | 2020-03-12 … | 95 |
Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.
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广告创意与文案(中文版)...
作者简介Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.
点击链接进入中文版：
广告创意与文案(中文版)
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