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Super-sticky WeChat and Chinese Society读书介绍

类别 页数 译者 网友评分 年代 出版社
书籍 168页 2020 Emerald Publishing Limited
定价 出版日期 最近访问 访问指数
USD 64.00 2020-02-20 … 2020-03-09 … 53
主题/类型/题材/标签
媒介研究,社交网络,WeChat,communication,SOCIOLOGY,邱林川,网络社会,传播学,
作者
Yujie Chen      ISBN:9781787430921    原作名/别名:《》
内容和作者简介
Super-sticky WeChat and Chinese Society摘要

App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".

Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms.

This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms.

作者简介

Yujie ("Julie") Chen, Lecturer, Department of Media, Communication and Sociology, University of Leicester

Zhifei Mao, Lecturer, School of Journalism and Communication, The Chinese University of Hong Kong

Jack Linchuan Qiu, Professor, School of Journalism and Communication, The Chinese University of Hong Kong

本书后续版本
未发行或暂未收录
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