Baked In读书介绍
| 类别 | 页数 | 译者 | 网友评分 | 年代 | 出版社 |
|---|---|---|---|---|---|
| 书籍 | 152页 | 2020 | Agate B2 |
| 定价 | 出版日期 | 最近访问 | 访问指数 |
|---|---|---|---|
| GBP 9.99 | 2020-02-20 … | 2020-03-08 … | 15 |
Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it's within the product itself that a brand has the most leverage with consumers. So where should companies start? They must take their brands back to their foundations and realize that the message is not the product, but that the product is the message. Authors Alex Bogusky and John Winsor have worked with some of the most important brands in today's marketplace, including American Express, Best Buy, Burger King, Coca-Cola, Google, Nike, Microsoft, Patagonia, and Toyota, utilizing the tools they discuss in this book. Writing in a swift, irreverent style, Bogusky and Winsor make readers feel like they are getting a front-row seat at a top-level marketing strategy session.
作者简介亚历克斯·博古斯基（Alex Bogusky）
●世界最具创意广告公司Crispin Porter + Bogusky（CP+B）创始人。
●CP+B曾经服务于：微软、谷歌、美国运通、百思买、汉堡王、可口可乐、耐克、丰田、巴塔哥尼亚、联合利华等国际品牌。
●曾获数百项广告业知名大奖，2008年入选“艺术名人堂”，被《快公司》杂志誉为全球最具创新能力的公司之一。
●被《广告时代》杂志评为年度十佳广告代理商之首。
约翰·温莎（John Winsor）
●CP+B公司副总裁兼创意执行总监。
●善于运用协作、共同创造和众包打造自营销品牌。
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