The Gameful World 新书_图书内容介绍_剧情呢
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The Gameful World读书介绍

类别 页数 译者 网友评分 年代 出版社
书籍 728页 2020 MIT Press
定价 出版日期 最近访问 访问指数
USD 50.00 2020-02-20 … 2020-04-23 … 94
主题/类型/题材/标签
游戏研究,社會學,游戏化,
作者
Steffen P. Walz      ISBN:9780262028004    原作名/别名:《》
内容和作者简介
The Gameful World摘要

What if our whole life were turned into a game? What sounds like the premise of a science fiction novel is today becoming reality as “gamification.” As more and more organizations, practices, products, and services are infused with elements from games and play to make them more engaging, we are witnessing a veritable ludification of culture.

Yet while some celebrate gamification as a possible answer to mankind’s toughest challenges and others condemn it as a marketing ruse, the question remains: what are the ramifications of this “gameful world”? Can game design energize society and individuals, or will algorithmic

incentive systems become our new robot overlords?

In this book, more than fifty luminaries from academia and industry examine the key challenges of gamification and the ludification of culture—including Ian Bogost, John M. Carroll, Bernie DeKoven, Bill Gaver, Jane McGonigal, Frank Lantz, Jesse Schell, Kevin Slavin, McKenzie Wark, and Eric Zimmerman. They outline major disciplinary approaches, including rhetorics, economics, psychology, and aesthetics; tackle issues like exploitation or privacy; and survey main application domains such as health, education, design, sustainability, or social media.

(From: http://mitpress.mit.edu/books/gameful-world)

作者简介

Steffen P. Walz is an Associate Professor and Director of the Games and Experimental Entertainment Laboratory (GEElab) in the School of Media and Communication at the Royal Melbourne Institute of Technology, and Director of RMIT's GEElab Europe in Karlsruhe, Germany.

Sebastian Deterding is Assistant Professor in the Game Design Program at Northeastern University, and associate ...

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